Study reveals how bicultural consumers respond to marketing cues
Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of...
View ArticleInternet ad revenue rises 18 pct to $9.3B in 3Q
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
View ArticleOrange 'forces Google' to pay for mobile traffic
The head of French telecoms operator Orange said on Wednesday it had been able to impose a deal on Google to compensate it for the vast amounts of traffic sent across its networks.
View ArticleSurge in growth for online mobile ads, survey shows
Global spending on mobile Internet ads surged 82.8 percent to $8.9 billion in 2012, an industry survey showed Tuesday.
View ArticleSmartphone shoppers: watch for online tricks
Attention smartphone shoppers: watch for cybercriminals using phony apps or messages in an effort to hijack your device or steal your data.
View ArticleHuman trafficking activity on adult entertainment website more pervasive than...
Evidence of human trafficking through ads posted on a popular adult entertainment website is more prevalent than first thought, according to a new study published by Arizona State University.
View ArticleUS eyes Google antitrust settlement
US regulators are likely to conclude a lengthy antitrust probe of Google's dominance of Internet searches with a voluntary settlement, news reports said Monday.
View ArticleDebate erupts in France over blocking online ads (Update)
France's Digital Economy minister said Monday she persuaded a top Internet access provider to stop its controversial policy of blocking online advertisements—a move widely seen as an attack against...
View ArticleYahoo's 4Q report shows more signs of progress
Yahoo got a little healthier during the last three months of 2012 as the long-suffering Internet company took advantage of higher ad prices and more money coming in from overseas investments to deliver...
View ArticleYahoo! in online ad alliance with Google
Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.
View ArticleGoogle's star rises as Apple fades
Google has retaken the role of superstar of the tech sector with a stunning stock rally as rival Apple flounders.
View ArticleUS Internet ad revenue grows 15 percent in 2012
U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.
View ArticleSeeking fairness in ads: Researcher outlines how 'bias score' could be...
To Internet users, they're an often-ignored nuisance. But to Google, online ads are both big business and a showcase for some serious mathematics. The determination of which ad ultimately shows up on...
View ArticleMicrosoft extends search guarantee in Yahoo deal (Update)
Microsoft has extended a guarantee that provides Yahoo with financial protection as part of the two companies' Internet search partnership.
View ArticleUS tightens guidance for online search ads
A US consumer watchdog agency told Internet search engines Tuesday to ensure they differentiate between search results and paid advertising, to steer clear of "deceptive" practices.
View ArticleAOL tunes into video ads with Adap.tv buy
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
View ArticleRussia threatens to block Facebook over drug ads
Russia on Thursday threatened to block Facebook for allegedly publishing ads for illegal designer drugs on its website.
View ArticleRdio launches free listening on mobile devices
Digital music service Rdio (AR'-dee-oh) is launching its free Internet radio service in the U.S., Canada and Australia on Thursday.
View ArticleGoogle to change terms to use your identity in ads
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.
View ArticleYahoo plucks influential tech writer from NY Times (Update)
New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo.
View ArticleYahoo's search engine leans on Yelp for help
Yahoo is cribbing from Yelp's online reviews of local merchants to soup up its search engine.
View ArticleCybersecurity researchers roll out a new Heartbleed solution
(Phys.org) —As companies scrambled in recent days to address the latest cybersecurity bug known as Heartbleed, researchers at The University of Texas at Dallas had a solution that fixes the...
View ArticleFired Yahoo exec gets $58M for 15 months of work
Yahoo's recently fired chief operating officer, Henrique de Castro, left the Internet company with a severance package of $58 million even though he lasted just 15 months on the job.
View ArticleOnline pirates thrive on legitimate ad dollars (Update)
Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's.
View ArticleMicrosoft to pass Yahoo in ad revenues, says survey
Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said Tuesday.
View ArticleFacebook challenging Google in online ad market
For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.
View ArticleCosts of ad blocking rise to nearly $22 bn
The use of software that blocks online ads is expected to cost websites some $21.8 billion globally in 2015, a study showed Monday.
View ArticleUS regulators push for distinction between online ads, articles
With marketers creating online ads that are meant to blend in as real news stories, US regulators are trying to make sure Internet users are able to differentiate the two.
View ArticleFrench media websites take on ad blockers
The websites of several French media outlets joined together Monday requesting or requiring readers to disable ad blocking software to gain access to news content.
View ArticleGoogle Maps directions may soon lead you to ... more ads
You might start seeing more ads when getting directions from Google's popular mapping service.
View Article
